If you’ve become about as tired of the “trainers hate him” ads as I have, you might be ready for some natural muscle building insider information.
Obviously, the “trainers hate him” ads are meant to manipulate you; to lead you to the conclusion that the heavily muscled guy in the photo became that way by using the advertised nutritional supplement. The trainers supposedly hate him because his now easily obtainable physique is putting them out of business.
Okay, I get it. Isn’t that brilliant?
I guess it would be if the advertisers were correct in their assumption that you and I have mush for brains. In a world where athletes with as mundane appearing bodies as those of cyclists and baseball players are getting busted for “doping”, does anyone really believe that baby-faced bodybuilders with excessively swollen muscles aren’t doing steroids? Really… could people be that gullible?
Of course, the “trainers hate him” ads signal that there might be enclaves of people who do carry that kind of gullibility. The ads promote a product called Force Factor. It’s basically a nitric oxide product. No further steps are required than to ‘Google’ nitric oxide in investigating what it is, what it does, and what it doesn’t do. Such a simple search would show that nitric oxide has no muscle building research behind it. But the ads have run long-term, indicating that enough people are continuously fooled by the ad’s promises to signal marketers that they shouldn’t discontinue running them.
Bottom line: The “trainers hate him” ads awaken curiosity which leads to many web surfers clicking on the ads. The many who ‘click’ are led to a sales page that persuades them to believe nitric oxide accelerates recovery following muscle building workouts. This leads a good many to try Force Factor. Of the many who try it, some are convinced it’s “working” because nitric oxide might accentuate the “pump” they experience while lifting weights.
However, if the magnitude of a pump experienced while lifting weights has any effect on recovery and muscle growth, someone needs to show me even the slightest evidence of such.
“Trainers Hate Him”: Steroids, Natural Training, and Muscle Growth
Let’s start with the topic of steroids. I feel compelled to begin there because the fitness and muscle building worlds have been so distorted by use of these drugs that it’s no wonder to me that training ambiguity and confusion abound. It’s also no surprise that pics used for the “trainers hate him” ads are a dime a dozen.
I don’t care how many people I piss off by saying this; it needs to be said for the sake of retaining the sanity of natural muscle building newbies. Many owners of even the ALMOST best-built bodies around have built their physiques using steroids. My bet is that the guys you see in the “trainers hate him” ads built their bodies with steroids. Swaths of personal trainers, assumed to be repositories of muscle building knowledge, built their foundational muscle with steroids. The use of these drugs has not been reserved for professional bodybuilders and highly competitive athletes. I’ve known weekend warriors – guys and gals with no goal other than to improve their daily appearance – that admittedly used steroids to gain that appearance.
Do I mention this to point the finger or revel in some kind of self-perceived, “I’ve never done drugs” sense of righteousness?
No way. I honestly don’t care if people use muscle building drugs. Those are their bodies, their decisions.
Way back when I began bodybuilding, I knew a guy who’d done a few
cycles of steroids and gave me feedback on the experience. Along with some mild side
effects, he experienced some big gains. Here’s only a slight
paraphrasing of what he said:
didn’t matter what I did in the gym, I gained strength and muscle. The gains
were fast and constant. Every week I was slapping two more dimes on the end of
a barbell and cranking out more reps with the added twenty pounds. It was a
Now, rightfully assuming that much of those steroid-helped muscle gains stick around even after a user is done with his ‘roids, what should the experience of a drug user tell you?
Okay, I don’t know about you, but it tells me that my training system and schedule should not even closely resemble his if I expect to make progress. Personally, it also says that if one of these drug guys tries to give me advice on anything other than exercise form, I’ll tell him to save it for someone else who sticks steroid needles in his ass. But maybe that’s just me.
Bottom line: When steroids are used, recuperation greatly accelerates, cortisol gets squelched, and rapid gains are experienced in spite of the user’s haphazard approach. No problem, except for the distorted muscle building “education” it provides the user. No problem again – except that THAT… education is then what’s passed onto unsuspecting natural trainees.
“Trainers Hate Him”: Steroids, Supplements, and Muscle Growth
While steroids make building muscle work like the predictable clockwork described by the quote of my buddy above, bodybuilders who’ve used them, along with bodybuilding supplement marketers, go on exploiting their effects. Even the before-and-after pictures that have become nearly as ubiquitous as muscled bodies themselves are ripe for suspicion. Just consider the inside info provided me years ago by the younger brother of a trainer/physique model/steroid user who also spent twenty or thirty hours each week making commission off anything anybody was willing to pay for in a bodybuilding supplement store.
According to the candid little brother, ‘Mr. Physique Model’ liked to have as many professional pics taken as possible when he was maximally jacked up on synthetic testosterone. He was tanned, he was dieted lean; he was ready for his friggin’ close-ups.
There’s nothing wrong with that, right?
No, unless you do it for the purposes he did – to use them as the ‘after shots’ in your upcoming contrast photos. He’d come off the steroids and stop training for two or three months. He’d lose the tan while spending time on the couch in front of the TV downing extra-cheesed, meat-lovers pizzas and doughnuts.
Hey… a couple months of that and it’s time to take the “before” pics, right? That’s what he’d do, according to little bro. He’d then sell the impressive “before-and-after” pictures to supplement marketers for a thousand bucks a pop.
Of course, we haven’t seen the before/after picture thing done in any of the “trainers hate him” ads. I’ve only revealed this story to let readers know how easily the effects of steroids are used to manipulate unsuspecting new prospects who surf for promising muscle building products.
Does this mean I’m claiming that all bodybuilding supplements are a fraud?
No, I’m not. But it’s important to realize that there are a very few that make a difference. Of those few, the obtainable boost is subtle. That means it can easily be overridden by ineffective training. So, a small handful of muscle building supplements work, but only when added synergistically to an already effective muscle building routine.
“Trainers Hate Him.” But I Attempt to Give Reason not to ‘Hate on Me’
Personally, my definition of a true natural bodybuilder is someone who’s been a lifetime natural. That means they’ve never used drugs to build their strength and muscle. It’s not someone who came off steroids a while back. It’s not even somebody who was body building with drugs up to five or ten years ago before quitting and becoming a “current natural.” To me, it’s a person who’s always been clean; someone who knows what it’s like to build every ounce of their muscle under endogenously natural conditions.
Because a good many of those who’ve used steroids have a distorted perception of what’s required to build muscle without them. That’s why at least 99 percent of users never appear to make additional gains once they’ve stopped using the drugs. If you look closely, they appear lucky to hold onto the majority of what they’d gained on steroids once they’ve come off.
But, (here’s the bad part)… they become trainers. They train people at the gym. They become online trainers selling coaching programs. I watch them on video as they take protégés through workout routines that literally annihilate the trainees’ muscles. I’m not surprised when those trainees never appear to get bigger or more muscular. Meanwhile, it appears of little concern to the drug using trainer as he knows in the back of his mind that he’ll offset all his stupid training methods with his next steroid cycle. Curiously, he doesn’t appear to think they’re stupid; he thinks they’re the reason he’s so big. And they might actually be that reason, if they’re used in conjunction with a big fat stack of muscle building pharmaceuticals (steroids).
This whole scene has become so ubiquitous that when I see a “trainers hate him” ad, I’m evermore incredulous at the idea that anyone can be manipulated by them.
An additional effect of its ubiquity is to prompt me to take a polygraph test in providing evidence of my lifetime natural status. This is for the benefit of those prospecting my training products and services.
I’ll be taking and posting an updated polygraph test soon, using a different tester this time.